Cathay Pacific Advertising

2010年7月7日 星期三

Cons of CX Mobile

There are several weaknesses in mobile marketing applications. First, all applications are only compatible for smart phone models with full internet connection functions only and smart phone users cannot use the application if the connection fails. In addition, Apps only provide general information and data which the owner of the application would prefer to promote and presents to users. In other words, customers can only get information from what the apps provide, while they will need to ask directly with CX on special inquires such as meal manuals or entertainment services. Therefore, no direct customer services in CX Mobile. As the result, CX should add “Customer Inquires” feature in CX Mobile and put more manpower to monitor inquires, update information constantly and double check the information before input the data to application in order to avoid human errors.