To conclude, mobile marketing can be viewed as the next generation of corporation promotional medium, to extend its communication interface and interactions with its customer base. One point to take notice is that the development of mobile marketing is pivoted by the rapid development of mobile device technologies. Hence, mobile marketers must constantly update the current mobile technologies so that they can provide the best technology available to their customers. By doing so, end users will benefit and can enjoy the service and technology available.
There are several weaknesses in mobile marketing applications. First, all applications are only compatible for smart phone models with full internet connection functions only and smart phone users cannot use the application if the connection fails. In addition, Apps only provide general information and data which the owner of the application would prefer to promote and presents to users. In other words, customers can only get information from what the apps provide, while they will need to ask directly with CX on special inquires such as meal manuals or entertainment services. Therefore, no direct customer services in CX Mobile. As the result, CX should add “Customer Inquires” feature in CX Mobile and put more manpower to monitor inquires, update information constantly and double check the information before input the data to application in order to avoid human errors.
Accordingly to Cathay Pacific Manager of e-Business, Lawrence Fong, the number of passengers using CX Mobile online check-in services or self check-in grew 75%, about 2.2 million passengers have used this services.
This application is very popular among the frequent business travelers segment and CX will continuously provide the relevant mobile technologies or application in order to retain customers’ loyalty and also acquire the new customers, as to enlarge the reverence sources.
Recently, smart phone has becoming more popular as it has more advanced computerized functions than the traditional phone. Smart phone users can install many advanced applications or software in their handset device and they can browse through mobile web everywhere, whether in the shopping mall, café or even public transportation.
According to “Browsing by Device Category Trend” from “Netmarketshare”, we can find that the percentage of browsing via Mobile is continuously on the rise which means that more and more people access the web pages through mobile devices
August, 2009 to June, 2010
Marketers foresee the potential of mobile marketing and they are now paying more attention and efforts on it. Other then SMS and MMS, some marketers may promote their brands by providing the useful application platform to mobile users which is free of charge, such as Google Apps. These free mobile applications help to communicate and engage with the customers in an interactive way via mobile device. For instance, Google, has launched the new smart phone “Nexus-One” in Jan 2010. Later, Yahoo has also announced to launch its first mobile phone in Asia in the coming quarter.
In general, mobile marketing is an effective and inexpensive way for promotion in recent year.
Usage of Mobile phone rasie
Browsing by Device Category Trend