Cathay Pacific Advertising

2010年7月7日 星期三

Benefits gain from CX Mobile

CX Mobile could help shortening the check-in process, whereas passengers could check-in and select the seat via smart phone and issue the boarding pass at the airport by Self Check-in Kiosk themselves. All the transaction data can be saved at both customers’ smart phone and CX’s data base automatically. It provides access to significant cost saving as less manpower is involved by comparing to traditional check-in process. CX would adjust the team or internal transfer the manpower from check-in counter to other departments. Since the application is more convenient to frequent business travelers, it helps to acquire the new frequent business customers from the competitors. Moreover, passengers could check the real time flight details and schedule via mobile devices and they can book the flight immediately for the emergency travel. All these could help CX to gain more profit in this competitive market by offering the value added services.